Studio Gwen van den Bout

The Reinwardt Academy (part of Amsterdam Universtiy of Arts) moved to a renovated building at Hortusplantsoen in the Plantation Weesperbuurt (Amsterdam).The exhibition “De Passage” markes the relocation and the core products of the Academy. Gwen together with eight other students enrolled in the minor Exhibition Direction, designed the concept to the realisation of the exhibition in which the Academy itself is presented. The Passage is literally a covered shopping street with the ‘products’ of the Academy. In the 19th century, shop windows and showcases were in vogue to exhibit consumer goods. A form of presentation museums worldwide still are using. Also the passage symbolizes a crossing. And figuratively De Passage refers to the educational career of a student towards a professional career as a heritage professional.